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Netafim was inducted into the International Green Industry Hall of Fame at the organization’s 7th Annual Conference and Induction Ceremony in Clovis, CA. Dr. Michael Ben-Eli presented the award, which honored Netafim’s pioneering work in drip irrigation.

Naty Barak (left), Chief Sustainability Officer at Netafim, onstage with Michael Ben-Eli

Netafim is a friend of The Lab, and designed Project Wadi Attir’s custom drip-irrigation system.

Naty Barak and Michael Ben-Eli 

Dr. Michael Ben-Eli is a previous inductee to the International Green Industry Hall of Fame, receiving a Lifetime Achievement Award in 2016. Here he is below, giving a short synopsis on The Lab’s definition of sustainability, and why the prevailing definition is inadequate, at this year’s conference:

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